Simply put, it’s the process of managing a complete social media strategy. But social media management is a little more strategic. It involves more than just replying to tweets and comments.

As mentioned earlier, social media management is linked to other important aspects of your digital marketing strategy. Digital marketing strategies are built on strong factual information. After all, to create a successful business, you’ve got to know specifics about your market and how your solution will help solve a particular problem.

Your digital marketing strategy, therefore, addresses how your brand will position itself online to generate more business.

Social media strategy is concerned with the use of social media platforms to build awareness, generate leads and sales. Social media management is a practice that supports your digital marketing and social media strategies. It’s an important part of running an effective social media strategy because it explains how your brand will participate (think content publishing, rules of engagement with customers etc.) on social media platforms to generate results.

But how do you ensure that your social media management approach is the right one for your brand?